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Travel, Tourism & Hospitality Research Guide: BTT 212
Guide for all students doing research in our TT&H program as well as course specific research information when instructors request it.
There are many ways to approach the research process. As you gain experience doing research assignments, you'll gradually develop a process that works best for you. In the mean time, you might want to look at the steps below, which represent one way you can organize your research process.
Understand your topic--find background information to help you with this
Develop a research question.
Determine data/information needed to answer your research question and identify search tools (like article databases) to find this information/data.
Evaluate search results to choose which are most appropriate/relevant. Then analyze and synthesize the data/information you've selected (KEEP NOTES)
Communicate your analysis, recommendations, and conclusions.
Repeat 3 and 4 as needed. You may find you're missing something important or useful.
Gale eBooks: Businessis a great way to get started on a research project. Articles in the encyclopedias and reference books in Gale eBooks: Business give overviews of industries or business topics and let you know what the issues and challenges are in that field.
Take a little time--maybe read for 15 or 20 minutes--to get a good grasp of your topic can pay big dividends further on as your research progresses. With this knowledge, you may find it easier to focus your research question and recognize sources that are most useful to your research.
Here is a quick introduction to searching Gale eBooks for background information. For more tutorials, check out the publisher's support website.
Finding Industry Publications
Another resource both for industry research and career research are industry publications (also called trade publications). These are written for—and often by—people working in whatever industry the magazine or journal covers.
Characteristics of trade publications include:
focus is usually on news and trends but can include research
articles are usually short and may not have authors or their affiliations listed
filled with advertisements aimed at professionals in the field
You can find trade publications in the databases listed below. Narrow down results of your searches by using the filter for Trade publications to find just articles from these type of journals. See more about using these databases.
Business Source Complete is a great database to get started on business research. In addition to magazine and trade publication articles, it includes company information, company and industry profiles, images, and videos.
Learn more by watching the brief, general introduction video.
eMarketer Pro is a repository of data and research about digital marketing, media, and ecommerce. It focuses on mobile computing, online advertising, tablets, smartphones, mobile payments and more. The eMarketer database curates a large collection of presentation friendly data visualizations, articles, reports, and more.
Statista provides access to recent statistics and studies from market research, trade organizations, scientific journals, and government databases.
Under the Statistics menu item at the top, pull down the menu to go to Travel, Tourism & Hospitality. You'll be brought to an overview page with inks to popular statistics,popular studies, items of interest, and the search box for just this section of Statista
To look at an entire industry, under the Reports menu item at the top, pull down the menu to go to Industry Reports. Try searching terms such as restaurants, accommodation or transportation to see reports on those areas.
If you forgot to choose Travel, Tourism & Hospitality before typing in your search, you can still narrow down your results to the hospitality industry. Check for the Travel, Tourism & Hospitality filter under the Industry drop down menu in the left menu bar
Watch this video for more on searching in Statista
Available online (1995 and later)
This scholarly journal focuses on the management, including planning and policy, of travel and tourism. The journal takes an interdisciplinary approach in examining international, national and regional tourism as well as specific management issues.
Available online (1995 and later)
This journal discusses major trends and developments in a variety of management and related disciplines and national contexts as they apply to the hospitality industry.
Available online (1998 and later except most recent 1 year 3 months not available)
This journal presents articles on the concept of leisure in society and behavior. Additionally, the study of related concepts such as parks and urban spaces, recreation and events, and travel and tourism.
Available online (2004 and later, except most recent 1 year 6 months not available)
This journal contains both applied and theoretical articles that address tourism inquiry, method and practice and contributions from the broad range of subjects that make up tourism studies.
Available online (1999 and later)
This journal provides an international platform for debate and dissemination of research findings as well as the discussion of new research areas and techniques in hospitality and tourism.
Only articles published as open access are available
This journal publishes articles relevant to the Nordic region, as well as the North Atlantic, North Sea and Baltic regions. It also takes an interdisciplinary approach to hospitality and tourism, including, but not limited to geography, psychology, sociology, history, anthropology, and economics.